Targeting Success: Setting Effective Fundraising Goals in Education

Online Short Course

Course Overview

Set your institution up for fundraising success! This course offers a practical approach to developing and implementing effective fundraising targets tailored for education institutions. You’ll gain insights into why clear target-setting is essential, how to engage key stakeholders, and how to align your targets with institutional goals. From understanding costs to using essential tools and strategies, this course will equip you to maximise your fundraising impact.

Key Topics Covered

  1. Introduction to Fundraising Targets
    Get grounded in the basics of fundraising targets and their role in successful campaigns.

  2. The Value of Setting Clear Targets
    Discover how setting specific, measurable goals enhances focus, accountability, and overall fundraising results.

  3. Importance of Fundraising Plans
    Learn why a comprehensive fundraising plan is critical for sustainable growth and strategic impact.

  4. The Six Essential Steps for Setting Successful Fundraising Targets
    Follow a step-by-step guide to establish effective, achievable targets that drive results.

  5. Engaging Stakeholders in the Process
    Explore methods for involving key stakeholders to build support and alignment for your fundraising goals.

  6. Allowance for Fundraising Costs in Target Setting
    Understand how to account for campaign costs to ensure accurate and realistic targets.

  7. Challenges and Solutions with Setting Fundraising Targets
    Identify common obstacles and proven strategies to overcome them for a smoother fundraising journey.

  8. Tools and Resources
    Gain access to essential tools, templates, and resources that support your fundraising efforts.

  9. Key Takeaways
    Review and reinforce the essential insights and actionable steps learned throughout the course.

  10. Bonus Learning Resource: You’ll also receive our comprehensive Fundraising Budget Toolkit to help you plan, track, and evaluate your fundraising expenses and revenue, ensuring that every campaign is financially efficient.


This course will equip you with practical strategies and tools for setting effective fundraising targets, enabling you to approach each campaign with confidence and purpose.

Course curriculum

    1. Targeting Success: Setting Effective Fundraising Goals in Education

    1. Fundraising Budget Toolkit

    1. Assess Your Understanding Of The Course Materials With A Quick Quiz

About this course

  • $198.00
  • 3 lessons
  • 1 hour of video content

Short Course Advantage

This online short course is designed for the busy advancement professional or education finance manager providing you with specialist tips, expert advice, practical resources and frameworks to help grow your marketing expertise in a self-paced format.

  • Delivered Online

  • Self-Paced

  • For Beginner to Senior-Level Practitioners

  • Enrol Anytime With a 12-Month Completion Window

  • Available Globally

  • All Courses Come With Bonus Support Materials

Course Leader

Alastair Lee BCom, LLB, Dip.Viti, M.Edplus

Advancement Growth Strategist

Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education and not-for-profit advancement. With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators. Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.

From Goals to Gains - Build a Smarter Fundraising Strategy

Elevate your fundraising skills starting today!

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