Brand Health Reviews: Everything You Need to Know
In this course we take you through how to analyse your organisation's brand and its brand management and marketing effectiveness, providing you with a highly practical framework to expertly assess your brand's strengths, weaknesses, opportunities, and threats.
This course is suitable for intermediate to senior-level practitioners working in the field.
What's inside this course:
- What is brand health awareness?
- Why regular brand reviews are important
- Important considerations with your brand review
- Your step-by-step guide to brand reviews
- Benchmarking against your competitors
- External agency vs. do-it-yourself brand reviews
- Tips on selecting an external agency
- More resources
- A powerful quote
Plus all these practical bonus resources:
- Enrolment Marketing Pulse Check
- The Ultimate Education Marketing Audit
- Brand Health Review Checklist
Course curriculum
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Brand Health Reviews: Everything You Need to Know
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Enrolment Marketing Pulse Check
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The Ultimate Education Marketing Audit
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Brand Health Review Checklist
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About this course
- $248.00
- 4 lessons
- 1 hour of video content
Meet your course leader
Alastair Lee BCom, LLB, M.Edplus
Education Advancement Specialist
[email protected]
Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education advancement.
With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators.
Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.