AlumGrow Advancement Academy

How To Craft Unique Value Propositions and Magnetic Marketing Messages

Course Overview:
In a competitive education landscape, standing out is essential. This course teaches you how to develop a powerful Unique Value Proposition (UVP) and magnetic marketing messages that resonate with prospective students, families, and the broader community. Through practical strategies and real-world examples, you’ll learn how to communicate your institution's unique strengths, address audience needs, and foster an emotional connection that sets you apart.

Key Topics Covered:

1. Why You Need a Strong Unique Value Proposition (UVP)
2. Marketing Essentials: UVP, Magnetic Messaging, and Slogans
3. Core Components for Developing Your UVP
4. Blueprint for Crafting a Compelling UVP
5. The Role of Research in Shaping a UVP
6. Real-Life UVP Examples in Education
7. Creating a Magnetic Marketing Message – The Formula
8. Magnetic Messaging and UVPs: Aligning for Impact
9. Faith-Based Considerations in UVPs
10. Case Study
11. Additional UVP Considerations
12. Key Final Takeaways

Who Should Enrol:
School leaders, marketing and admissions professionals, and advancement teams seeking to enhance their institution’s messaging and competitive position.

Start Today:
Enrol anytime and learn at your own pace!