How To Craft Unique Value Propositions and Magnetic Marketing Messages

Online Short Course

How To Craft Unique Value Propositions and Magnetic Marketing Messages

Course Overview:
In a competitive education landscape, standing out is essential. This course teaches you how to develop a powerful Unique Value Proposition (UVP) and magnetic marketing messages that resonate with prospective students, families, and the broader community. Through practical strategies and real-world examples, you’ll learn how to communicate your institution's unique strengths, address audience needs, and foster an emotional connection that sets you apart.

Key Topics Covered:

  1. Why You Need a Strong Unique Value Proposition (UVP)
  2. Marketing Essentials: UVP, Magnetic Messaging, and Slogans
  3. Core Components for Developing Your UVP
  4. Blueprint for Crafting a Compelling UVP
  5. The Role of Research in Shaping a UVP
  6. Real-Life UVP Examples in Education
  7. Creating a Magnetic Marketing Message – The Formula
  8. Magnetic Messaging and UVPs: Aligning for Impact
  9. Faith-Based Considerations in UVPs
  10. Case Study
  11. Additional UVP Considerations
  12. Key Final Takeaways


Who Should Enrol:
School leaders, marketing and admissions professionals, and advancement teams seeking to enhance their institution’s messaging and competitive position.

Start Today:
Enrol anytime and learn at your own pace!

Course curriculum

    1. How To Craft Unique Value Propositions and Magnetic Marketing Messages

    1. Magnetic Messaging Blueprint For Education Institutions

    1. Assess Your Understanding Of The Course Materials With A Quick Quiz

About this course

  • $198.00
  • 3 lessons
  • 1 hour of video content

Meet Your Course Leader

Alastair Lee BCom, LLB, Dip.Viti, M.Edplus

Advancement Growth Strategist

Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education and not-for-profit advancement. With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators. Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.

Our Online Short Course Advantage

This online short course is designed for the busy advancement professional or education finance manager providing you with specialist tips, expert advice, practical resources and frameworks to help grow your marketing expertise in a self-paced format.

  • Delivered Online

  • Self-Paced

  • For Beginner to Senior-Level Practitioners

  • Enrol Anytime With a 12-Month Completion Window

  • Available Globally

  • All Courses Come With Bonus Support Materials

Learn how to craft a Unique Value Proposition and messaging that truly resonate and differentiate your institution!

You might also like

  • $248.00

    $248.00Brand Health Reviews: Everything You Need to Know

    Online Short Course
    Enrol Now
  • $49.95

    $49.95Customer Journey Mapping Guide for Advancement Offices

    Digital Toolkit
    Buy Now
  • $29.95

    $29.95Leveraging Alumni Engagement For Enrolment Growth Success

    Digital Toolkit
    Buy Now