How to Create an Enrolment Prospectus that Really Attracts Enrolments

As a key element of any school, college or university's marketing tactics, an enrolment prospectus should engage your target audiences and lead to consistent growth in your enrolment pipelines.

Join advancement marketing expert Alastair Lee as he shares his award-winning tips on creating an enrolment prospectus that will do exactly that - attract more applications and grow your brand!

This course is suitable for beginner to senior-level practitioners working in the field.


What's inside this course:

  1. VIP things to consider with your enrolment prospectus
  2. Creating a prospectus with impact in 12 easy steps
  3. A never-fail prospectus flat plan to follow
  4. Specialist tips for creating an international enrolment prospectus
  5. How to create high conversion online enrolment forms
  6. Reviewing your enrolment prospectus
  7. Recap and key takeaways
  8. More resources
  9. A powerful quote


With this course you also receive some great practical toolkits and other planning resources to assist you with your work including:


  1. Enrolment Marketing Pulse Check AND
  2. The Ultimate Education Marketing Fundamentals Audit 


So, let's get started on making your next prospectus truly engaging for audiences and grow your enrolments.

Course curriculum

    1. How to Create an Enrolment Prospectus that Really Attracts Enrolments

    1. Enrolment Marketing Pulse Check

    2. The Ultimate Education Marketing Fundamentals Audit

    1. Assess Your Understanding Of The Course Materials With A Quick Quiz

About this course

  • $220.00
  • 4 lessons
  • 1 hour of video content

Our Online Short Course Advantage

This online short course is designed for the busy advancement professional or education finance manager providing you with specialist tips, expert advice, practical resources and frameworks to help grow your marketing expertise in a self-paced format.

  • Delivered Online

  • Self-Paced

  • For Beginner to Senior-Level Practitioners

  • Enrol Anytime With a 12-Month Completion Window

  • Available Globally

  • All Courses Come With Bonus Support Materials

Meet your course leader

Alastair Lee BCom, LLB, Dip.Viti, M.Edplus

Education Advancement Specialist

Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education advancement. With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators. Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.

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