How to Engage Your Alumni For Giving or Not!

Take a tour with advancement specialist Alastair Lee of the ins and outs of how to engage your alumni for giving - or not!

Alumni can provide some important financial benefits to their organisations when they are engaged meaningfully and consistently - but where do you start and how do you know if your program is ready to jump into fundraising?

In this short course, Alastair will share with you some expert insights on how to know when your alumni are ready to give and what steps you need to take to successfully engage them on the journey.

This course is suitable for intermediate to senior-level practitioners working in the field.


What's inside the course:

  1. A context: Key global alumni giving metrics to consider
  2. What is your alumni fundraising why?
  3. Where to start on the alumni fundraising journey
  4. Key foundation pillars that all alumni giving programs need
  5. The secret formula to help you know when to engage alumni for giving
  6. Recap and key takeaways
  7. More learning resources to help you


With this course you also receive some great practical toolkits and other planning resources including our Alumni Engagement Pulse Check, Fundraising Program Pulse Check and Advancement Project Planning Sheet.

So, get your notepad ready, grab a coffee, and let’s look at how to engage your alumni for giving.

Course curriculum

    1. How to Engage Your Alumni for Giving or Not!

    1. Alumni Engagement Pulse Check

    2. Fundraising Program Pulse Check

    3. Advancement Program Planning Sheet

About this course

  • $248.00
  • 4 lessons
  • 1 hour of video content

Our Online Short Course Advantage

This online short course is designed for the busy advancement professional or education finance manager providing you with specialist tips, expert advice, practical resources and frameworks to help grow your alumni relations and fundraising expertise in a self-paced format.

  • Delivered Online

  • Self-Paced

  • For Beginner to Senior-Level Practitioners

  • Enrol Anytime With a 12-Month Completion Window

  • Available Globally

  • All Courses Come With Bonus Support Materials

Meet your course leader

Alastair Lee BCom, LLB, M.Edplus

Education Advancement Specialist

Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education advancement. With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators. Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.

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