The Basics of Starting a Fundraising Program

In this short course designed by advancement expert Alastair Lee for newbies to the fundraising sector,  get all the insider tips and advice you need to start a fundraising program at your education institution or not-for-profit.

This course is suitable for beginner to intermediate-level practitioners working in the field.

What's inside this course:

  1. Step 1 of Fundraising: Where to start?
  2. Step 2 of Fundraising: What is your how?
  3. Step 3 of fundraising: Have a fundraising plan
  4. Fundraising research – Is it feasible?
  5. Types of giving programs
  6. Fundraising tools and other principles
  7. Donor prospecting: An overview
  8. Fundraising polices and procedures you need
  9. A recommended fundraising office staffing structure
  10. Recap and key takeaways


Plus bonus materials:

  • Fundraising Program Pulse Check AND
  • Advancement Project Planning Sheet


Want to implement a fundraising program at your organisation? Then this course will show you exactly how step-by-step!


Course curriculum

    1. The Basics of Starting a Fundraising Program

    1. Fundraising Program Pulse Check

    2. Advancement Project Planning Sheet

About this course

  • $248.00
  • 3 lessons
  • 1 hour of video content

Our Online Short Course Advantage

This online short course is designed for the busy advancement professional or education finance manager providing you with specialist tips, expert advice, practical resources and frameworks to help grow your fundraising expertise in a self-paced format.

  • Delivered Online

  • Self-Paced

  • For Beginner to Senior-Level Practitioners

  • Enrol Anytime With a 12-Month Completion Window

  • Available Globally

  • All Courses Come With Bonus Support Materials

Meet your course leader

Alastair Lee BCom, LLB, M.Edplus

Education Advancement Specialist

Alastair Lee is the Founding Director of AlumGrow Consultancy and recognised as a senior thought leader and leading practitioner in education advancement. With a global profile and sustained track record over the last two-decades of multi award-winning work that has set industry standards in fundraising, alumni relations and marketing, Alastair has dedicated his career to researching, building, and launching ambitious and sustainable advancement programs with ELC-12 schools and universities, and developing vast networks of national and international partners and collaborators. Over his career, Alastair has won many prestigious awards for his ground-breaking work, including the Council for Advancement and Support of Education (CASE) Gold Award at Deakin University.

Want to start fundraising at your organisation?

This short course will show you how...

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