Course modules

  • Module 1: Enrolment Marketing Fundamentals

    Overview

    In this Module, we provide you with all the time-saving tools, planning resources, step-by-step templates, and strategic roadmaps to set your enrolment marketing program foundations apart from your competitors and achieve rapid enrolment growth in a more cost-effective way.

  • Module 2: Customer Research and Brand Growth Strategies

    Overview

    In Module 2, we take a deep dive into our proven customer research and brand growth strategies. From social media planning and communications audits, to mystery shopping, demographic analysis, and brand health reviews, we cover everything you need to truly know your customers and turbocharge your communication strategies in a highly competitive and complex marketplace.

  • Module 3: Customer Engagement Tactics

    Overview

    Module 3 sets you up for high enrolment grow results as we provide you with our tactical growth framework that will not only save you time and resources but is proven to work time and again. From major marketing events, brand health surveys, student retention strategies through to Open Days, media releases and simple online marketing tactics - we give you the tools to more effectively communicate with customers, quickly grow your enrolment pipelines and increase marketing program ROI.

Who is the framework for?

This framework is suitable for beginner to senior-level practitioners working in the field and for schools, colleges, TAFEs and university advancement programs at all levels of maturity.

Course curriculum

    1. Meet your program creator and instructor Alastair Lee

    2. Education Marketing Glossary: Definitions of Key Terms and Concepts

    1. Lesson 1 - Growing your enrolments: The key foundations for success

    2. Lesson 2 - Engaging websites - design tips and insights you need to know

    3. Lesson 3 - Customer Relationship Management Systems: An overview

    4. Lesson 4 - Overview - How to devise a best practice enrolment marketing plan

    5. Lesson 4 - Toolkit Resource - How to devise a best practice enrolment marketing plan

    6. Lesson 5 - How to create an enrolment prospectus with impact

    7. Lesson 6 - Overview - Education Marketing Fundamentals Audit: A comprehensive checklist

    8. Lesson 6 - Toolkit Resource - Education Marketing Fundamentals Audit: A comprehensive checklist

    9. Lesson 7: Creating Personalised Enrolment Journeys for Prospective Students

    10. Lesson 8: How To Craft Unique Value Propositions and Magnetic Marketing Messages

    11. Assess Your Understanding With A Quick Quiz

    1. Lesson 1 - Overview - Everything you need to know about social media content planning

    2. Lesson 1 - Toolkit Resource - Everything you need to know about social media content planning

    3. Lesson 2 - Overview - How to conduct a communications audit in twelve easy steps

    4. Lesson 2 - Toolkit Resource - How to conduct a communications audit in twelve easy steps

    5. Lesson 3 - Twelve ways faculty and staff can market your organisation

    6. Lesson 4 - Brand health reviews: Everything you need to know

    7. Lesson 4 - Toolkit Resource - Brand Health Review Checklist

    8. Lesson 5 - The ultimate guide to mystery shopping

    9. Lesson 6 - Demographics mapping and analysis: An overview

    10. Lesson 7 - Leveraging Alumni Engagement For Enrolment Growth Success

    11. Lesson 8 - Customer Journey Mapping Guide for Advancement Offices

    12. Assess Your Understanding With a Quick Quiz

    1. Lesson 1 - Seventeen simple online enrolment marketing tactics that really work

    2. Lesson 2 - Overview - Major events planning strategies, tips and templates

    3. Lesson 2 - Toolkit Resource - Major events planning strategies, tips and templates

    4. Lesson 3 - Overview - Brand health surveys 101: The ultimate guide

    5. Lesson 3 - Toolkit Resource - Brand health surveys 101: The ultimate guide

    6. Lesson 4 - Student retention marketing, programs and approaches

    7. Lesson 5 - How to write a media release in six easy steps

    8. Lesson 6 - Open Days: Who? What? Where? How?

    9. Lesson 7 - Paid Advertising Strategies for Increasing Enrolments

    10. Lesson 8 - Crisis Communications and Reputational Management in Education

    11. Assess Your Understanding With a Quick Quiz

    1. DevelopmentPro Mentoring Action Plan and Guide

    1. Project Splash Page - Planning Resource

    2. Online Events Planning Checklist

    3. Enrolment Marketing Pulse Check

About this course

  • $16,000.00
  • 40 lessons
  • 8 hours of video content
  • Monthly online laser mentoring schedule
  • On-call email advice
  • Delivered over 6 months

Frequently Asked Questions About DevelopmentPro

  • How is DevelopmentPro different from other programs?

    DevelopmentPro is the only program of its kind in the world, offering a unique combination of customisable solutions, extensive experience, and proven results tailored specifically for education institutions. Unlike other programs, it provides a comprehensive framework that addresses the distinct needs and challenges of education advancement in a holistic, sustainable and effective manner.

  • Is the program customisable to meet the specific needs of my institution?

    Yes, DevelopmentPro is fully customisable to address the unique advancement challenges and goals of each education institution, where we work closely with you to develop tailored solutions that deliver measurable results and tangible ROI.

  • How does the program work?

    DevelopmentPro consists of a structured framework comprising modules, coaching sessions, video trainings, scripts and templates - everything we have listed above AND even when we update materials you'll get access to the latest best practices for consultants for free, providing you with the latest resources, tools, and strategies to implement more effective advancement programs and achieve your goals.

  • How does the program benefit education institutions?

    DevelopmentPro helps education institutions to sustainably increase alumni support, boost fundraising revenue, and generate more enrolment inquiries. This results in enhanced financial independence and the capacity to cultivate exceptional educational programs to stand out in a highly education competitive industry.

  • Who can benefit from DevelopmentPro?

    The program is suitable for education institutions of all types and sizes worldwide, including ELC-12 schools, colleges, universities, vocational institutions, and other educational organisations along with advancement professionals and teams at all levels of expertise.

  • Will this program be effective in my country?

    Certainly! We have customers from various countries worldwide who have successfully implemented our program. While there may be slight variations and nuances in different countries and cultures, you can readily adapt the knowledge and strategies you acquire here to suit your specific context and achieve success.

  • How long does it take to see results?

    The time it takes to see results depends on your institution's individual goals, circumstances, and the level of effort invested. While some institutions may notice significant improvements within only a couple of months of implementing the program, others may require a longer-term commitment to achieve their desired outcomes. With DevelopmentPro, you can expect results much faster than attempting to navigate the process on your own or taking no action at all.

  • What is the cost of the program?

    The cost of participating in DevelopmentPro varies depending on the scope of the engagement and the specific needs of your institution. Please schedule a consultation with our team to discuss pricing options.

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